ICAN
 
             

 

Market and technical positioning services

Core to the successful introduction of new technology is a thorough understanding of market needs, how customers assign value and the competitive environment in which you participate. Market research and technical positioning is essential in the product development process. ICAN is excellently positioned to assist clients understand market dynamics and help define how to optimise the fit of your new tchnology in a competitive environment.

ICAN offers a range of commercial-in-confidence services to clients to help achieve the full potential of your new technoogy.

Training and research extension services

ICAN has extensive experience in coordinating small and large scale seminars and workshops at both regional and a national levels. Services range from design and delivery of small, highly interactive, one-day workshops to large multi-day seminars of over 300 participants. Services include agenda development; speaker coordination; venue booking and catering; registration management; workshop facilitation and exit survey or more detailed strategic reports back to the client.

Who are we?

ICAN is a small, dynamic agricultural services consultancy, specialising in facilitation of change management in the Australian grains and cotton industries.

Established by principal John Cameron in 1995, the driving concept for ICAN was to work with new technology providers, researchers, advisers and growers to optimise adoption of beneficial new technologies. A core component of this vision was and is, recognition of the important role played by professional agronomists in helping facilitate change and adoption of new technologies. As a result, many projects undertaken by ICAN have focused on understanding and servicing the information needs of advisers.

Latest news

Latest news and what's happening in ICAN including latest media releases and workshops.