Market and technical positioning services
Core to any successful product introduction or sales campaign is a thorough understanding of the market place, product attributes valued by customers and the competitive environment in which you participate. Market research and technical positioning is essential in the product development process and ICAN is excellently positioned to assist corporate clients understand their operating environment and product potential.
ICAN offers a range of commercial-in-confidence services to corporate clients to ensure successful product introductions.
Training and research extension services
ICAN is experienced in coordinating small and large scale seminars and workshop of behalf of our clients both at a regional and a national level. Services range from small, highly interactive, one-day workshops targeting less than 20 participants using adult learning techniques that encourage extensive interaction by workshop participants to large multi-day seminars of over 300 participants. Services provided by ICAN include agenda development; speaker coordination; venue booking and catering; registration management; workshop facilitation and exit survey reporting back to the client.
Who are we?
ICAN is a small but dynamic agricultural services consultancy, specialising in facilitation of change management in the Australian cropping sector. We specialise in the grains and cotton industries.
Established by principle John Cameron in 1995, the driving concept for ICAN was to work with new technology providers, researchers, advisers and growers to optimise adoption of beneficial new technologies. A core component of this vision was and is, recognition of the important role played by professional agronomists and advisers in helping facilitate change and adoption of new technologies. As a result, many projects undertaken by ICAN have focused on understanding and servicing the information needs of advisers, roles and relationship issues advisers have with grower clients and how they make and formulate decisions.
Latest news
Latest news and what's happening in ICAN including latest media releases and workshops.
